Lender & Investor Portal · Confidential
Project Buttercup

A Drybar franchise roll-up platform built around Joy Vertz's existing 8-store base, expanding through two active acquisitions in Miami and the Regent Portfolio.

35+
Target Units
$40M+
Target Revenue
2
Active Acquisitions
2023
Franchisee of the Year
Executive Summary
The Opportunity

Joy Vertz is a 2023 Drybar Franchisee of the Year building a multi-state roll-up platform on top of an established, profitable 8-location base across Illinois, Wisconsin, Indiana, and Montana. The platform is expanding through two active acquisitions: a South Florida portfolio (4 operating locations plus 7 development licenses) and the Regent Portfolio (a 26-location footprint spanning New York, Nevada, and California, with 11 locations currently priced and under negotiation).

Both acquisitions are structured as joint ventures between Joy's holding entities and a capital partner who funds the acquisition and stands as guarantor on the debt, sharing in an 80/20-to-20/80 profit waterfall that flips once the capital partner's investment is recovered.

This portal consolidates everything a lender or capital partner needs to evaluate the platform: the teaser, full financial models for each target and for Joy's existing portfolio, current deal terms, and the complete data room.

Existing Base
8 Locations

Operating since 2018 across IL, WI, IN, and MT. Established, cash-flowing, and the platform's financial foundation.

Deal 1
South Florida

4 locations + 7 development licenses. $3.0M underwriting basis. DSCR ~2.05x at proposed terms.

Deal 2
Regent Portfolio

26 locations (NY/NV/CA). 11-location tranche priced at $2.0M; CA scope pricing in progress.

Overview Materials
Teaser

A concise, non-confidential overview of the platform and the opportunity — the right starting point before diving into full financials.

📄
Investment Teaser
Platform overview, existing base, and both active acquisitions at a glance.
View Teaser →
📘
Confidential Info Memo
Full CIM with detailed platform, market, and deal narrative.
View CIM →
Underwriting Materials
Financial Models

Live, interactive financial models for each acquisition target — adjustable loan terms, DSCR, and investor return waterfalls.

📊
South Miami Model
Store-level P&Ls, balance sheets, EBITDA bridge, and DSCR model (xlsx).
Download →
📊
Regent Model
Consolidated IS, store-level detail, valuation bridge, sources & uses (xlsx).
Download →
🧮
Interactive Capital Partner Model
Adjustable loan terms, DSCR, and month-by-month investor return waterfall for both deals.
Open Interactive Model →
Deal Documents
LOI & Term Sheet

Current deal terms for both active acquisitions.

📝
South Florida Term Sheet Current
Proposed economic terms for the Miami acquisition — $3.3M, seller financing, and equity roll detail.
View Term Sheet →
📝
Regent LOI Under Negotiation
Letter of Intent for the 11-location priced tranche — several terms still under negotiation with the seller.
View LOI →
📄
Purchase & Sale Agreement Not Yet Available
Definitive PSAs will be posted here once each deal moves past LOI and into documentation.
Pending
Complete Library
Data Room

Every document referenced above, plus supporting materials, organized by category.

Overview & Marketing
HTML
Investment Teaser
Project_Buttercup_Teaser_v3.html
View
HTML
Confidential Information Memorandum
Project_Buttercup_CIM_v3.html
View
HTML
Deal Memorandum
Project_Buttercup_Deal_Memorandum.html
View
Financial Models — Targets
XLSX
South Miami Financial Model
Buttercup_SouthMiami_FinancialModel_v2.xlsx
Download
XLSX
Regent Financial Model
Project_Buttercup_Deal_Regent_Financial_Model_1_1.xlsx
Download
HTML
Interactive Capital Partner Model
Project_Buttercup_Capital_Partner_Overview.html
Open
Financial Models — Sponsor / Existing Portfolio
XLSX
Consolidated Financials (5 Wholly-Owned Locations)
DryBar_Consolidated_Financial_2026_07_15_1.xlsx
Download
XLSX
Store-Level P&Ls & Valuation, TTM May 2026
DryBar_Store_PLs__Valuation__TTM_May_2026_2026_07_30_Final.xlsx
Download
XLSX
Affiliate Debt Schedule & Location Roster
Affiliate_Business_Debt_Schedule__Location_Roster_nCino_7.xlsx
Download
XLSX
Master Debt Schedule
Buttercup_Master_Debt_Schedule.xlsx
Download
HTML
Debt & Intercompany Memo
Buttercup_Debt_Intercompany_Memo.html
View
Deal Documents
HTML
South Florida Term Sheet
Project_Buttercup_Miami_TermSheet.html
View
HTML
Regent Letter of Intent
Project_Buttercup_LOI_Regent_v1.html
View
HTML
Financing Memo — Celtic Bank SBA
Project_Buttercup_Financing_Memo_CelticBank_SBA_v1.html
View
HTML
Due Diligence Request Letter Template
Emanay_Due_Diligence_Request_Letter_Template.html
View
What Happens Next
1
Review teaser & CIM
Get oriented on the platform and both deals
2
Open the interactive model
Stress-test price, rate, term, and seller financing assumptions yourself
3
Review current deal terms
South Florida term sheet is current; Regent LOI is under active negotiation
4
Schedule a call
Questions on any document in the data room — reach out anytime